So what exactly is Web 2.0 and how does it affect you the Network Marketer?
This is a great question to ask.
Let me explain Web 2.0 for you …
Web 2.0 is the new emerging environment on the Internet in which user created content has become king. Users online thrive on the content created by others in an interactive environment. The classic example of Web 2.0 of course is My Space.
What My Space allowed people to do was have their own space on the web where they could create the content. So people started putting up information about themselves, what they liked and disliked, favourties bands etc. In essence it gave people a voice on the net.
The success of sites like My Space where amazing and drove a trend towards further user created content sites. Then along came You Tube where users created the content in a video format. You Tube quickly dwarfed My Space in terms of visits per day and extended the possibility of users to communicate a personal message to the world.
Success of these sites has spawned a huge number of additional Web 2.0 sites such as Squidoo, Facebook, Flickr, eBay, BLOGS, Amazon reviews, interactive quizes like the MLM Grinder Quiz, RSS feeds and a whole host of other sites.
Here is the most important thing for you to know ….
Web 2.0 sites are absolutley loved by the search engines. In fact Google are rapidly moving towards what they refer to as Universal Search (or Google 2 as it is being referred to) where for the first time they are now placing right in their search results You Tube videos, Interactive Maps, Blog search results, Squidoo results, eZine Article directory results and so much more. What it means is that rich user created content is now being displayed as key elements of any search.
The other reason why Web 2.0 is so important to MLMers looking to ATTRACT MLM leads online is this … people are attracted to those they perceive as being experts. If you focus on developing a profile around YOU rather than your MLM opportunity you will attract more people to you. You will seperate yourself from the millions of other Network Marketers who simply pitch their opportunity. Well with Web 2.0 technology you can do just that … position yourself as an expert that other people will be attracted to and in the process attract more mlm leads to you and your opportunity.
When you combine the fact that Web 2.0 allows you to quickly dominate search engine results, and establish yourself as an expert that attracts others, you can quickly see why this is the future of MLM internet marketing.
eMail marketing via autoresponders etc are becoming ineffective as peoples inbox are overflowing with people pitching opportunities at them.
Google Adwords is almost impossible to cost effectively advertise through and attract the right types of prospects to you.
Your company replicated web site has probably never helped you attract or sponsor anyone.
Web 2.0 is the answer …
Picture this ….
You create a 3 to 5 minute video which you upload to You Tube on how to overcome prospects objections in MLM. In the video you give a link back to your personal BLOG where you are giving away a free e-book on how to more effectively sponsor people …
48 hours later Google index your video and link it to the keywords MLM objections.
Over the next few months hundreds of MLMers who are struggling to overcome objections search Google for ‘MLM objections’ and find your video. They click the link and watch it and like your style and way of presenting the information. Your video has not tried to sell them into your opportunity, but rather has added value to them and given them help.
Many of them write down your link to your BLOG and they go and visit it to find out more about you and how you can help them. They opt into your database to get a free copy of the ebook you offered in the video. Your highly targeted database is growing and growing.
As you keep adding content you continue to position yourself as a leader and build a relationship with the people in your database.
Then when the time is right and they decide it is time to look for a new opportunity … who do they call? You of course.
That is the power of Web 2.0 for MLM Lead generation.
I believe that Web 2.0 will dominate our experience of the Internet into the future on an even larger scale than it already has … what we have seen so far is just the beginning.
Those in MLM who learn about, master a few simple steps, and apply it will be the ones who literally attract a flood of new prospects to them and will ultimately go on to great MLM Success.
If you want to join us then you will want to know about our new coaching program launching soon.
We will be teaching advanced Web 2.0 Marketing Startegies for MLM Lead generation … you will want to join us for it!
Stay tuned for further news on this!
